Why women entrepreneurs?

It is a fact that women entrepreneurs are not only underserved in today’s economy but it is harder for them to raise money. If they participated on a level playing field on the global stage, the amount that would be added to the global GDP could run into trillions of dollars. Women-led companies are also known to focus on profit and impact on society and return 78 cents for every dollar of investment (vs 31 cents returns by male-run startups). Level Up is our effort to do more for women entrepreneurs by providing opportunities to learn, network and grow.

What is Level Up?

For the first time ever, 500 women-led startups in India will get a unique opportunity to enhance their skills and knowledge in key elements of business, tech, leadership and investment-readiness. Level Up will launch with 250 startups that will be selected through a competitive application process that will follow a robust scoring system. The Level Up program will run for a year and is free of charge.
91Springboard will provide the cohorts access to its vast and diverse network of entrepreneurs, investors, funders, and support organisations, and catalyse access to finance. Google for Startups will be rendering a hands-on virtual training in digital marketing, Google tools, and tech innovations. The women entrepreneurs will also receive access to product credits, equity-free strategic support as well as connections to investor networks.

What will I get from this program?


Experts will help refine business models and address challenges.


Monthly masterclasses covering topics relevant to women, entrepreneurship and tech.

Peer Meetups

The opportunity to share experiences, learn and make business connections.

Investment Readiness

Mentoring, curriculum and resources to help select entrepreneurs refine their pitch deck & make investor connections.

Showcase Events

A select group will showcase their work to key stakeholders from Google for Startups, 91Springboard and other partners.

Who can apply?

India Focus

All women-led startups are required to be registered in India.


The startup needs to have a woman founder/co-founder, at least 25% of the ownership and senior management position in the company.

Tech or Tech-Enabled

Leveraging technology and data-driven business innovations in the business model.


Startup with a product/service with demonstrated ability to generate revenues.

How it works

The Level Up program will launch with 250 startups and will last for 5 months. After three months, 75 entrepreneurs will be shortlisted and trained for investment-readiness and also have the opportunity to connect and network with investors and other key stakeholders.

How it works

Program Timeline

Who are we?
A little about us.

91Springboard is a coworking space that focuses on creating communities and giving members the tools and resources that they need to thrive. They currently have 25 hubs in 9 cities and host close to 18,000 successful members.

Google for Startups is a Google initiative that runs programs to provide hands-on lessons for aspiring entrepreneurs. They connect them with the best of Google’s products, connections and best practices through their global network of partners.

Level Up is a program created by 91Springboard in partnership with Google for Startups.

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