It’s a new year and there are new opportunities on the horizon. At least that’s how it felt a month ago. Over the course of the last month, we have not joined the gym, not started eating healthy, and still have those nasty habits we vowed to break come January 1, 2018. But as we move past the opening month of the new year, we start realizing that resolutions, much like our work goals, should be SMART (Smart, Measurable, Actionable, Realistic, and Time-bound).
So in the spirit of new beginnings again, here are some a few short SMART resolutions for startups in 2018.
Starting out, a route that all startups often end up taking involves putting all their resources and energy in stabilizing and building the brand. This more often than not ends up with your team putting your digital brand visibility on the back-burner. This year, a must-have resolution on your list should be to reevaluate the extent of the visibility of your brand and whether it resonates well with the target customers of your product or not.
In this era of technology and too much information, where social media is the primary source of connecting with people and networking, make sure your digital marketing plan is helping you reach out and making the most of the global digital networking grid for your products or services out there.
2. Jot everything down!
You are probably well aware of some of the frankly embarrassing bloopers that plagued individuals and companies in 2017, from terrible investments to shockingly bad marketing campaigns. Make it a point to list these blunders out on a document and analyse these pitfalls this 2018. Listing these pitfalls out and then working on the new plan for the new year, will help create a better vision of what your startup needs to work on and is lacking.
Make it a point to share the document and analyses with everyone. Making people you work with aware of these pitfalls, helps them clearly understand the expected dos and don’t of the organization which in turn, sets better precedence for helping them understand the visions and goals of your brand better.
3. Communication should be all the rage
This 2018, make it a point to communicate better with your team and coworkers. Communicating and sharing not only helps create a transparent system in place but they also create a healthy work environment. To make sure that your business is successful, it’s always better to keep misunderstandings at bay and have a smoothly functioning and happy work environment.
4. Hiring the right people
Your company is only as strong as your employees are. Remember, experience means zilch if the kind of people you are hiring aren’t on the same page as what your company stands for. This 2018, make sure that you vow to hire strong candidates with strong skill sets and who are in line with the fundamentals of your company.
5. Do the right thing!
Make sure your brand ethics are still the same as when you started out. Analyse whether the rates of the product or service being provided by you are still in line with the vision of the product as when you started out. For example – if you feel like you are undercharging or that your business is undervalued, make sure you charge what you are worth.
Doing the right thing also entails making sure that the company follows a green, eco-friendly policy. Giving something back to the society may sound like a preachy resolution but make sure that you are doing more for the society than you did in 2017!