Fundraising for startups in India can be a cumbersome and tedious process. From haggling over an accurate valuation for a startup that is still building its product to having to procure a valuation certificate and a string of board and shareholders’ resolutions; the entire process can sometimes leave you needing a break even before your business can start up! I … Read More
All You Need to Know about KRAs and KPIs
Correlations between employee satisfaction and productivity weren’t established until the 1900s. After Elton Mayo measured the relationship between productivity and the work environment in 1920, the government also contributed to improving employee satisfaction in 1950. The Performance Rating Act and Incentive Awards Act were introduced by them. Aubrey Daniels was the one to coin the term ‘performance management’ a couple … Read More
A New Star in the Universe of Virtual Reality: A chat with the Founder of Chymera
A few weeks back I came across Chymera — a StartUp about Virtual Reality Advertising. Chymera is the brainchild of Sushil Kumar and Smeet Bhatt. Sushil, who is a Computer Engineering graduate from IIT Bombay (2008–12) and also an IIM-A alumni (2012–14), got interested in VR while his stint with Computer Graphics during his engineering days. During his 2nd year at IIM-A … Read More
10 Content Marketing Growth Hacks for Indian Startups
“Content Marketing is a commitment, not a campaign,” said Jon Buscall, Head of Moondog Marketing, and we all know how tough commitment can be. Content Marketing is often the last thing to be done and it has to be done right if you want to reach out to your customers in a meaningful way. Our hub in Koramangala recently hosted … Read More