It’s a new year and there are new opportunities on the horizon. At least that’s how it felt a month ago. Over the course of the last month, we have not joined the gym, not started eating healthy, and still have those nasty habits we vowed to break come January 1, 2018. But as we move past the opening month … Read More
Convertible Notes: A Simpler Form of Fundraising
Fundraising for startups in India can be a cumbersome and tedious process. From haggling over an accurate valuation for a startup that is still building its product to having to procure a valuation certificate and a string of board and shareholders’ resolutions; the entire process can sometimes leave you needing a break even before your business can start up! I … Read More
10 Content Marketing Growth Hacks for Indian Startups
“Content Marketing is a commitment, not a campaign,” said Jon Buscall, Head of Moondog Marketing, and we all know how tough commitment can be. Content Marketing is often the last thing to be done and it has to be done right if you want to reach out to your customers in a meaningful way. Our hub in Koramangala recently hosted … Read More
9 Steps to Creating the Perfect Name for Your Startup
You’ve had a stroke of genius, and created a startup that will be the biggest thing since Facebook. Your business proposal is drafted, your coworking space is booked, and your investor meetings are lined up – now, all you need to do is create the perfect name for your new startup. How do you begin the process of encapsulating your … Read More